Windows into the Imagination

Friday, December 23, 2011

Piracy or Free Publicity

I attended a panel on writing and one thing stuck in my mind. When asked about the issue of piracy and the ease of copying on the internet, someone replied that as an author, he wasn't concerned with piracy as much as obscurity. Especially for those who haven't 'made' it yet, the small amount of money that is made is peanuts compared with the 'free' publicity.

The idea is to build a fan base first. Once people find they love your work, they will be much more inclined to buy your other books. Readers as a group, tend to be loyal to the authors they love. They will shell out the money in order to read more from that author.

Yes, readers will look for cheap books, free or 99 cent wonders, but those are not the only ones they read. They do buy books too, but they will only plonk out the money for authors they already know and trust. That is the point of giving away books, or virtually giving them away.

In these tight economic times, who wants to risk spending lots of money on someone they don't know?

Don't get me wrong, I am opposed to piracy in any shape or form, but I do find value at pricing books for Free or as low as 99 cents.

Try me out and discover a great new author you can add to your favorites list.

I've been trying to convince my publisher of that but no luck yet.

1 comment:

  1. Not sure I agree with this totaly. I wish there were studies to back thi up.
    What I see are that people who want books for free are those who tend not to by books bacause there are tons of free books out there.

    If all business was run with this idea in mind the economy would be even worse than it is. Just my toughts and an author and a publisher.